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11.I’m sorry, I meant no _________ .

12.We have an _________ of the USA as a very rich country.

13.This isn't my usual _________ of deodorant.

14.There are ________ about safety of the nuclear plant.

15.A great deal of time was _________ arguing over the details of the contract.

Compulsion, be addicted, image, brand, advertising, fears, target, variety, addiction, self-fulfilling prophecy, to waste, marketers, reasonable, was advertised, offend, offence.

VI. Translate the sentences from Russian into English.

1.Эти духи рекламировались во всех женских журналах.

2.Он работает в рекламной компании.

3.Он, в конце концов, пошел с нами, хотя потребовалось много времени,

чтобы убедить его.

4.В больших городах существует растущая проблема наркотической зависимости.

5.Его страсть к Интернету отнимает много времени.

6.Она вела себя очень разумно в такой сложной ситуации.

7.Мальчики были одеты в одинаковые черные костюмы.

8.Он заядлый курильщик, он курит уже 15 лет.

9.Предсказание, что она однажды будет звездой, стало правдой.

10.Будь разумным – ты не можешь ожидать, что она сделает всю работу сама.

11.Мои дети безнадежно привязаны к телевизору.

12.Правительству придется улучшить свой имидж, если оно хочет выиграть следующие выборы.

13.Он знал, что это опасно, но он не чувствовал страха.

14.Многие старые люди сократили количество мяса, которое они потребляют, из-за очень высоких цен на него.

15.Она дрожала от страха.

16.Мы хотим услышать мнение множества людей.

17.По различным причинам, было невозможно провести это исследование.

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18.Она вошла в здание аэропорта, неся два огромных чемодана.

19.Жители города выразили неудовлетворение последними решениями правительства.

20.Я не хотел вас обидеть, извините.

21.Правительство признает нужду в немедленных действиях, чтобы улучшить политическую ситуацию в стране.

VII. Act out the following situation. Make use of the active vocabulary of the

chapter.

You are an entrepreneur with some interesting business ideas but no money. Talk to one or more investors about the business you would like to start. Choose an area with great possibilities for the future, for example, genetic engineering, bionics, robotics, or space travel. Give the investor(s) reasons why this would be a good investment. The investor(s) should ask questions about the future business: How much money do you need? How many employees will work in the business? When can investor(s) expect a profit? What are the risks? etc.

VIII. In small groups rephrase the following proverbs, keeping the same meaning. Do similar proverbs exist in your language? If so, give Russian equivalents of these proverbs. Make up a short story or dialogue to illustrate one of the proverbs.

1.A penny saved is a penny earned.

2.Neither a borrower nor a lender be.

3.Don’t count your chicken before they hatch.

4.Don’t put all your eggs in one basket.

5.A bird in the hand is worth two in the bush.

6.Early to be bans early to rise makes a man healthy, wealthy and wise.

7.Money is the root of all evil.

8.Money makes money.

9.Business before pleasure.

10.Business is business.

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CHAPTER 5

LIFESTYLES AROUND THE WORLD

Part 1: Trendspotting

Words to remember

trend (n.) – a gradual change or development that produces a particular result: trend in

/ follow a trend / set a trend

style (n.) – fashion, especially in clothing: a style consultant

jog (v.) – to run at a slow steady speed, usually for exercise or pleasure gourmet (n.) – someone who knows a lot about good food and wine gourmet (adj.): gourmet food is of a very high quality: a gourmet meal

in-line skating (n.) – the activity of moving on boots called in-line skates that each have a single row of narrow wheels on them

fashion (n.) – a style that is popular at a particular time, especially in clothes, hair, makeup, etc.: follow (a) fashion / fashion for / be in / come into fashion / go/be out of fashion fad (n.) – a style, activity or interest which is very popular for a short period of time essence (n.) – the basic or most important idea or quality of something

essential (adj.) - necessary; needed

worldwide (adj.) – happening or existing all over the world

distinguish (v.) – to recognize the differences between things: DIFFERENTIATE distinguish between / distinguish something from something

seek out (v.) – to find someone or something by looking for them in a determined way: trendspotter (n.) – a person who notices and reports on new fashions, ideas or activities that are becoming popular

up-to-date (adj.) – modern, recent, or containing the latest information

out-of-date (adj.) – 1. if clothes, colours, styles, etc. are out-of-date, they are old and not fashionable

2. if information is out-of-date, it is old and not useful or correct:

an out-of-date phone directory

desire (n.) – a strong feeling that you want something: desire for smth / desire to do smth

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Exercises

I. Give English equivalents of the words and word combinations from the text.

Образ жизни; заниматься в клубе здоровья; натуральные ткани; гурман;

преходящее увлечение, причуда; избежать влияния моды; входить в моду;

выходить из моды; сущность; булка хлеба; извлекать выгоду (прибыль);

определить тенденцию заранее; определение тенденции заранее; чрезвычайно важное умение; конкурентное преимущество над кем-л.; различить, видеть различие; регистрировать (записывать) в школу; разыскивать кого-л.

II. Explain the following words and phrases.

5.to make profit

III. Give synonyms.

IV. Insert prepositions where necessary.

1.Long hair is definitely … … style at the moment therefore I’m going to have my hair cut.

2.Nowadays many people want to keep fit and exercise … health clubs.

3.Nothing in modern life can escape … the influence … fashion.

4.Many young girls wear short skirts as they are … fashion.

5.The reason … my absence was that I was ill.

6.The two leaders spoke of their desire … improved relations.

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7.It’s difficult sometimes to distinguish … a fad and a trend.

8.You can make a lot of money by investing … antique furniture.

9.Don’t mistake his silence … lack of interest.

10.She decided to enroll … the history course at the local evening school.

11.He sought … his friend in the crowd.

12.I have no interest … politics.

13.She has an edge … the other students because she spent a year in England.

V. Choose the correct word for the definition from the list below. Fill in the blanks

in the sentences following the definitions.

1.style of clothes

2.general tendency

3.strong wish

4.to gain money from business

5.to be fashionable

6.central thing or quality

7.advantage

8.think wrongly

9.to make smb a member of a group

10.to make a search

1.Who started this …… for wearing old army clothes?

2.“Rambo” set the …… for a whole wave of violent action movies.

3.After so many years of war, there was a great …… for peace.

4.They …… when they sold the business.