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Θ Before posting the letter, Isabella Hallberg added an extra paragraph. Listen to the recording and write down the paragraph she dictated.

Answer the questions:

1.What were the results of Mrs. Hallberg’s first year of work?

2.What are the main regulations to begin sub-franchising?

3.Why does Mrs. Hallberg request an exception?

Θ The following is the first page of the proposal enclosed in Mrs. Hallberg’s letter to

Scott Ringer.

Read the text.

BACKGROUND

Margareta Tntz is 28, widowed, with two children. Her parents are refugees from Hungary who settled in Norway when she was three. She has Norwegian nationality and speaks four languages including English.

She married when she was 17. When she was 20, her husband died in a car accident leaving her with two children and a pharmacy. She took over the running of the business and increased the number of stores to six in four years. She recently sold two of the stores.

She has always been interested in natural health and beauty aids. NEP’s range of pure health products, and Flavel’s skin and hair treatments were first introduced to the

Norwegian market through her stores. She attributes her success to the fact that her customers have a choice between traditional pharmaceutical products and a wide range of natural alternatives.

The importance of this side of her business has grown steadily over the years, while sales of traditional pharmaceuticals have remained static. Sales of natural products are now double pharmaceutical sales by value. She believes that the next logical step is to close her stores and reopen them as Body Care Centers.

PROJECTED VOLUME OF SALES

Margareta Tntz is convinced that the volume of sales in all her stores will rise dramatically when the image of her stores is more clearly defined and when the sales areas are devoted exclusively to those products that sell best.

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TIMETABLE

Her intention would be to refit all four stores simultaneously to Body Care’s specifications, starting as soon as she secures a Body Care franchise.

Θ Now listen to recorded extracts from the proposal.

Exercise 1. Find English equivalents to the following Russian ones.

1. ... и успешно продвигаются планы открыть ...

2.Она отклоняет (это предложение) на основе того, что у неё недостаточный опыт в бизнесе.

3.Благодаря поддержке ...

4.Она пишет ..., с просьбой сделать исключение из правил.

5.Я не в состоянии предложить ...

6.Ее родители – эмигранты из Венгрии.

7.Она взяла на себя управление (руководство) предприятием.

8.Она относит свой успех ...

9.Её намерение – переоборудовать магазины в соответствии с техническими характеристиками (спецификацией) Body Care.

ΘFranchise Manager, Scott Ringer, is puzzled by an inconsistency in Isabella Hallberg’s application. He makes a phone call to Flavel Health Products in Zurich. He then makes a number of calls, the last of which is to a business friend in Oslo. Finally, he drafts the following letter.

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(франшизу), переоборудовать магазин, перспективная оценка продаж, противоречивость (несоответствие), придерживаться правил.

Exercise 4. Complete the sentences using the words below.

1.The police were careful _____ everything ________.

2.The movie has already _________ over $10 million.

3.There were several ____________ in his report.

4.________ she got a job and moved to London.

5.His only reason for investing in the company was _______ it ______.

6.They _________ the failure of their plan to lack of financing.

7.The airline _________ financing of $150 million from private investors.

8.The Act prohibits discrimination __________ sex and marital status.

9.We _________ the plant last year.

Exercise 5. Give the summary of the file.

File 3

Glossary

Make sure that you know these words. Find Russian equivalents to them.

a (business) contact – a person, especially in a high position, who can give you useful information or introductions which will help you at work or socially

to award (the franchise) – to grant

to smell a rat – to recognize that something is not as it appears to be or that something dishonest is happening

without prejudice – If a decision or action is made without prejudice to a right or claim, it is made without having an effect on that right or claim

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What on earth (do you mean?) – used when you are extremely surprised, confused or angry about something

to mislead – to cause someone to believe something that is not true on signing (a contract) – directly after signing (a contract)

on the understanding – If you do something on the understanding that something else can or will happen, you do it because someone else has promised that it can or will

back tax – tax failed to be paid on time

to turn down the application – to refuse, to reject, to decline as much again – the same amount again

pleasantry – a polite and often slightly amusing remark, usually made to help other people feel relaxed

to be in bad (good) shape – to be in bad (good) condition

hypocritical – about a person who says one thing and does another, usually smth worse to be effectively bankrupt – to be an absolute, real bankrupt

to stand (the decision) – to remain true or in force; to remain valid

to deserve – to have earned or to be given something because of the way you have behaved or the qualities you have

to mismanage – to organize or control something badly

to pay back – to return smb money that you owe them; to repay

balance – the amount of money you have in a bank account, or the amount of something that you have left after you have spent or used up the rest

Θ Margareta Tntz asks Isabella Hallberg for $70000. Two of Ms. Tntz’s premises are in urgent need of structural repairs. She requests the loan so that the work can begin, in order to make the building ready for shopfitting as soon as the franchise is awarded. Confident that the central management will make an exception in Ms. Tntz’s case, Isabella Hallberg agrees to the loan.

When Isabella Hallberg receives Scott Ringer’s letter turning down her application, she arranges a meeting with Margareta Tntz. On the advice of her lawyer, she sends the following letter after the meeting.

Read the letter.