Материал: 4809

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e.g.

1)improvement/involvement/ popularity/development

2)share/market/size/growth

3)specific/formal/face-to-face/accurate

4)labour/public/departmental/ external

5)days/scales/claims/demands

6)training/promotion/decentralization/decision-making

7)popular/publicity/in-house/do-it-yourself

8)politics/policies/portfolio/prestige

9)programmes/levels/promises/reviews

10)notice/consideration/help/publication

11)freelance/quick/regular/standard

12)personnel/representatives/staff/executives

C. There are four main types of business ownership in the private sector of the economy: public limited company (PLC), partnership, sole trader & private limited company (Ltd.). Put each one into the correct box to complete the table.

Follow-Up Activities

1. Describe the general organization of your company or one you know.

2. Choose two departments of a large company and describe their functions in detail.

3. What are the advantages of working for a smaller firm? (wider range of activities etc.)

File 1

4. How is internal communication organized in your firm? And how could it be improved?

5. The type of business most likely to fail is that of the sole trader. Why should this be so?

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File 1

Glossary

Make sure that you know these words. Find Russian equivalents to them.

a high-quality range of goods – a group of goods of high quality

headquarters (HQ) – the main office of an organization where the people work who control a large organization such as the army, police or a big company

revenue – the income that a government or company receives regularly subsidiary = affiliate – a company which is owned by a larger (parent) company distributor – a company that sells products for a company that makes them

to invest – to put money, effort, time etc. into something to make a profit or get an advantage

multinational corporation – the company which operates in many different countries export-oriented company – a company that looks for overseas markets

to market – to offer for sale

to compete – to try to be more successful than someone or something else

to contact smb – to communicate with someone by telephoning them or sending them a letter, email, etc

to run a company/an organization – to control; to be in charge of and cause to work coverage – the amount of time and space given by television, a newspaper, etc. to a particular subject or event

total sales – sales by all manufacturers; the whole value of the goods sold by an organization in a given period

to be concerned about (for) – to be worried purchasing pattern – the regular way in buying goods

to maintain the market share – to keep the market share at the same level

forecast – a description of what is likely to happen in the future based on the inform that is available now

Θ The Can-Am Sports Corporation of Canada is the largest producer of baseball and American football equipment outside the US. Its distributor in Europe is Touchline

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Trading UK. Interest in these sports is growing fast in Europe. Can-Am’s sales in the European market are also growing fast. However, Can-Am is concerned about Touchline.

Read this extract on Can-Am Sports from the international company handbook

GENERAL

Can-Am is a Canadian corporation which manufactures and sells a high quality range of baseball and American football clothes and equipment.

Can-Am is a multinational corporation with headquarters in Toronto.

It is the largest manufacturer of American sporting goods outside the US.

INTERNATIONAL

75% of Can-Am’s annual revenue comes from export sales.

The group has major subsidiaries in the US, South Korea, and the Philippines.

It sells its products in Europe through an exclusive distributor. Touchline Trading UK.

FUTURE TRENDS

More export-oriented than its bigger US competitors, Can-Am is expected to invest heavily in the growing European market.

Group sales abroad are expected to grow at an annual rate of 22% for the next three years.

Θ Now listen to a recorded summary of the extract.

Exercise 1. Find the definition (1-7) for each of the words (a-g) below.

Exercise 2. Tick the correct facts.

Can-Am has one distributor in Europe. √

a)Can-Am’s administrative centre is in Toronto.

b)Can-Am’s products are excellent.

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c)Can-Am sells more at home than overseas.

d)Can-Am operates in several different countries.

e)The biggest manufacturers of American sporting goods are outside the US.

ΘWe talked to Can-Am’s International Vice President, Thomas Willhite, who gave us some background information on the company. He is concerned about Can-Am’s European sales.

ΘListen to the recorded interview with Thomas Willhite and then correct the errors in the journalist’s notes below. Then sum up the conversation.

Interview with Thomas Willhite

Background information on Can-Am

Willhite position in Can-Am

International Vice President, responsible for export sales

Type of company - Multinational corporation

Manufactures and markets sporting goods

Main product lines

Baseball equipment, American football equipment

Position in market – 7th

Main markets 75% of annual revenue is in US

European market important

Sales in UK poor. European distributor – Touchline Trading UK

Exercise 3. Complete this index card on Can-Am. Use the information in the interview and in the extract from the international handbook. Then fill in a card for your own company.

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Θ Thomas Willhite arranges a meeting with Touchline Trading UK. Before the meeting, he contacts a friend from business school, Annique Demeyer. Mademoiselle Demeyer runs Associes Demeyer of Brussels, a market research organization. Willhite asks her to prepare an independent forecast of Can-Am’s sales in Europe for the next three years.

Read the following extract from Annique Demeyer’s report.

TABLE I: Sales of Can-Am products in Europe to date.

The European market is composed of a number of independent national markets. These markets have different purchasing patterns and distribution systems. Touchline is strong in the UK market. 85% of their sales, including sales of Can-Am’s products, are in the UK.

Our research indicates that interest in baseball and American football is growing fast in Europe. This is a direct result of coverage of these sports on satellite and cable TV. We understand that the European market for baseball and American football equipment is growing at an annual rate of 17%.

This growth is not just in the UK. Continental Europe represents over 60% of the total European market. Touchline does not appear to compete significantly outside the UK.

It is true that sales of Can-Am’s products in the UK have risen dramatically in the last four years. But this is partly because your major US competitors show little interest in the UK market. This may change as the market grows. Touchline may find it difficult to maintain its share of the market.

However, continental Europe is too important to ignore – as the following figures indicate.