Материал: 4809

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3. Notes.

a)The rent of $70000 is an estimate of what is the current market rent for premises that fulfil our requirements, and occupy a prime location.

Size – 700/1000 square foot retail area

400 square foot storage and office space, washrooms bottling and gift-pack making facilities

b)The above figure does not include any premium that might be payable to obtain an existing lease.

c)The target gross profit on sales should be 40%.

d)The Wendy Rae Body Care Centers have arranged for the State Bank of California to provide up to 45% of the total set-up costs subject to the normal credit status check.

ΘNow listen to recorded extracts from the fact sheet.

Θ The fact sheet on costs is out of date. Listen to the recording and update the figures.

Exercise 5. Consult the dictionary and find corresponding Russian equivalents to the following English ones in the text. Explain in English the same Russian equivalents using either definitions or synonyms.

Initial outlay; operating fee; shopfitting; opening stock; property taxes; to fulfill requirements; retail area; office space; washroom; lease, target gross profit; to arrange for the State Bank; to provide; set-up costs; the normal credit status check.

Exercise 6.

Notice: Franchiser – The person who gives a franchise.

Franchisee – The person who receives it.

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NB. A guarantee is not the person guaranteed, but the legal document.

Now fill the blanks in these sentences.

e.g. My employer has given me a pay rise.

Θ After reading the information pack, Isabella Hallberg calls Body Care’s head office in

Santa Monica and speaks to the Franchise Manager. Listen to the phone call. Say what facts are correct.

a)The information kit contains all the details Isabella Hallberg needs.

b)Overseas franchisees do not have to stock a full range of Body Care products.

c)Export liquid products are bottled and labeled in the US.

d)Overseas franchisees are not charged the annual franchise operating fee.

e)With new overseas franchisees, Body care is more concerned with establishing a market rather than making profits.

Note:

information kit = information pack

oversight = unintended failure to notice or do something relevant = connected with the subject

volume container = large container

Θ Listen to telephone conversation again and call three differences in the terms and conditions mentioned by Franchise Manager.

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Revision of the file

Exercise 7. Give English equivalents. Make up your own sentences with these words.

Туалетные принадлежности, склад, торговая точка, здравый смысл, работать на основе франшизы, недосмотр, феноменальное достижение, продавать в розницу, произвести переворот, комментировать что-л., неограниченный потенциал, решающий, первоначальное финансирование, начальный запас (товаров), первоначальные расходы, отвечать требованиям, лицензионный взнос.

Exercise 8. Complete the sentences using the words given below. Make sure your grammar is correct.

1.Benetton has ___________ in every major European city.

2.Under the new law, cigarette advertising will only be allowed at __________.

3.Many small businesses fail in the first year of __________.

4.The government imposed _________ on imports of foreign cars.

5.For a while she ___________ a restaurant in Boston.

6.After a long discussion, they ____________ the older applicant.

7.For a relatively small _________, you can start a home hair dressing business.

8.I assure you that this was purely __________ on my part.

9.New technology is going ___________ everything we do.

10.The landlord refused to renew his ________.

Exercise 9. Give the summary of the file.

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FILE 2

Glossary

Make sure that you know these words. Find Russian equivalents to them.

to refit – to be made ready for further use

to gross – to gain as total profit or earn as a total amount with encouragement from – with approval, support

inconsistency – the condition of not being in agreement with each other or with smith else eventually – in the end, especially after a long time or a lot of effort, problems, etc

to play/do smth by the book – to keep to the rules, follow the rules

pharmacy – a shop or part of a shop in which medicines are prepared and sold to take smth over – to gain control over and responsibility for smth

to have sympathy with – to have active support

to attribute smth to smb/smth – to say or think that something is the result of work of something or someone else

beauty aids – things that provide beauty to secure – to get, esp. as a result of effort

(on the ) ground (s) – a reason, cause or argument

Θ Fifteen months later, Isabella Hallberg completes her first year of work as a franchisee for Wendy Rae Body Care Centers. Her center in downtown Stockholm has grossed $334000 in the period, and her plans to open a second store in Stockholm and another in Malmo are well advanced. The central management is impressed. They invite her to become the head franchisee for Scandinavia.

She declines on the grounds that she has insufficient business experience. With encouragement from Wendy Rae herself, Isabella Hallberg eventually changes her mind.

Θ Body Care does not allow its head franchisees to begin sub-franchising until they have two or more stores and a record of two years’ successful trading. Three months after becoming head franchisee for Scandinavia, Isabella Hallberg meets Margareta Tntz, who has a chain of four pharmacies in Oslo and Bergen. Ms Tntz wants to close her stores and