Материал: 1989

The move to mobile Internet is also key to the industry’s health as the price of calls and sales of handsets drop in the recession. Access to Web pages also increases the scope for mobile advertising and increases time spent on the phone.

Some 75.4 percent of iPhone users accessed emails, compared with 35.4 percent of other smartphone users and 13.1 percent of all other mobile phone users, comScore said.

Nearly 66 percent of iPhone users also listened to music, a growing revenue stream for mobile groups, compared with 40.5 percent of smartphone users and 22.6 percent of all phone users.

In total, 93 percent of users accessed mobile media.

“Consumers are clearly embracing the iPhone’s touch screen keyboard,” said Alistair Hill, an analyst at comScore. “The penetration of e-mail usage on the iPhone is more than double that of the smartphone category as a whole.”

According to the survey, Apple’s App store has also proved highly popular, as it allows users to download programs such as games, ringtones, video and text alerts, either for free or for a fee.

Apple said this month customers had so far downloaded 800 million iPhone applications from its store, which offers 25,000 of the small software programs. Almost 56 percent accessed news or information after downloading an application.

According to comScore, 75 percent of iPhone users are male, mostly between the ages of 18 to 44, which is also a key demographic for advertisers. “While the device’s ease of use is certainly contributing to the lift we see in mobile media consumption, the fact that the device requires a subscription package that includes an unlimited data plan is also a contributing factor,” said Hill.

More than 1 million iPhones have been sold in Britain.

LOUDCROWD MARRIES GAMING AND MUSIC IN A VIRTUAL

WORLD

From http:/www.TechCrunch.com By Leena Rao

Startup Conduit Labs has launched Loudcrowd, an online community that integrates a virtual world with social gaming and music. Loudcrowd users can create their own virtual world with avatars and access music playlists while playing a series of music-themed games with friends. Loudcrowd is launching with 50 artists and over 250 songs featured on the

platform, including music from the Indie rock bands Justice, Phoenix, Santigold, and Friendly Fires.

Loudcrowd wants to create the feel of an online concert or dance club for users. The site will feature social games that will be played simultaneously with music tracks as well as daily playlists from guest DJs. Loudcrowd’s feature Dance game is similar to the popular game Dance, Dance Revolution and is pretty innovative. Loudcrowd says that the dance game has been played more than one million times since they entered private beta, with over 25 percent of users visiting the site more than 100 times a month. The games are all built on Flash and the animation is disarmingly good.

Loudcrowd has partnered with Indie rock record labels including the Beggars Group, DFA, Domino, Downtown Records, and Modular to provide exclusive music to users. In an attempt to monetize the site through a music-related virtual goods model, Loudcrowd charges users for music tracks and extra gaming and avatar features. Prices will range from micropayments for certain features to rare music tracks that could be in the triple digits. We reported on Conduit Lab’s $5.5 million Series A funding round from Charles River Ventures and Prism Venture Works for Loudcrowd back in 2007 but the plan didn’t seem to include an online music community at that point

Loudcrowd seems to be doing something unique by combining gaming and music all within a virtual world. While Loudcrowd is trying to be part social network, it certainly doesn’t want to reinvent the wheel, says Conduit CEO and co-founder Nabeel Hyatt. Conduit will be using Facebook Connect and Google Friend Connect to bring in users from Facebook and other social networking sites like Last.Fm, MySpace and others. Hyatt says that Loudcrowd could actually sit inside a social network but he’s hoping to be able to integrate the standalone unique experience of the site with larger social networks at the moment.

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Учебное издание

Елена Владимировна Лобкова, Галия Нильевна Мусагитова

MASS MEDIA

Учебное пособие по английскому языку для студентов

I – II курсов всех специальностей

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